Don’t Piss off Jobs

Ok, so this is another thing that’s been mulling about in the back of my head: What happens to those who piss off Steve Jobs?

I know that if they work for him, they get fired, unless the reason they are pissing him off is, well, completely unreasonable and they have the strength of self to stand up to him and argue back. I can see that as also being a nightmare, but some have to have visions that differ from his and are still good, maybe even great. I don’t think he’d want to lose those people.

If they are from another company, tho, like say Motorola or BMW and they create something that barely works and looks like crap, he can’t fire them. So what’s a guy like Jobs to do? Exactly what he’s done to Moto – kill their business by building the best-of-breed device. And now he’s rumored to do the same, sort of, to BMW’s kit for the iPod by partnering with Mercedes on an Apple developed GPS system. What are the chances that this system won’t link via bluetooth to the iPhone, won’t have iPod connection cables and won’t have a navigation system screen that *magically* switches to the CoverFlow view of whatever is on the iPhone or iPod? And why wouldn’t BMW jump at this, given that Jobs is a Massive Beemer Fanboy – unless they weren’t asked because of what they did before.

I was reminded of this posted by John Gruber:

Remember his on-stage demo last year of the Motorola Rokr iTunes-compatible phone? His contempt for the device was palpable; when he failed to successfully switch from song playback to accept a call, he seemed poised to just toss the thing off-stage and cry out that it was a piece of garbage.

And then realizing that he wasn’t all that impressed by the Beemer announcement either. He just didn’t hate it as much as he did the ROKR. I feel much the same way, actually.