There is nothing more true I’ve read in the last several months. When Google became so big, i.e. when “googling” became the preferred verb for “searching the web”, it had something great. It’s forgetting that, and in the rush to be something other than the best search, it will become something other than great.
And from the way things are going, it’s not going to be “greater than great”, either.
That’s how change works.